Yankees & Cowboys Form Partnership, Douche Bag Fans Everywhere Celebrate

The two most self important and hated franchises in American sports–the New York Yankees & Dallas Cowboys have become partners in the concession business.

Legends Hospitality Management LLC will provide catering, concessions, retail merchandising and other stadium and arena management services, the company said in a news release. Legends will operate at the new Yankees and Cowboys stadiums on a multiyear basis.

`This partnership brings together two of the finest sports franchises and creates a business that will take advantage of their tremendous insight and expertise,” George M. Steinbrenner, chairman of the Yankees, said in a news release.

The company will exclusively operate catering, concessions and merchandising services at the stadiums that both teams are opening next year. The Yankees are finishing a $1.3 billion ballpark, while the Cowboys are building a $1.1 billion stadium in Arlington, Texas.

No details yet on how the teams will capitalize on synergistic marketing opportunities in their overlapping front running douche bag fan bases.


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